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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
As digital platforms become increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and mobile responsive websites have become commonplace.
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online branding.
Consumers use the Internet for everything, from posting videos of their cats and selfies to finding products for their new home and so forth. In addition, 82 percent of consumers use the Internet for researching services or products — and when it comes to local & international searches, these has increased by more than 500 percent in recent years.
If you want to grow your business, it’s not enough to use traditional marketing or advertising.
Online visibility is critical, which is where online branding comes into use. With a strategic online branding plan and our leading digital marketing agency, you can connect with consumers in varying stages of your buying funnel.
With your content assets, such as long-form content, blog posts, or infographics, you can create top, middle, and bottom of the funnel content that guides users from one stage to the next. Eventually, they reach the bottom — and that’s when you see the purchases, quote requests, and calls.
This results into a business that’s growing, with zero signs of slowing down.
What makes Dodwell Solutions different is that while most agencies focus on creating esthetic solutions, we are focused on helping you generate more leads, more sales, and more business. Most agencies are made up by artists and developers, not marketers. At Dodwell Solutions, marketing is in our DNA and our priority is to increase relevant search traffic, improve conversion and win clients. Our entire staff is highly experienced in Internet marketing and we always stay on top of the latest digital marketing trends.