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Brand positioning is the space a brand occupies in the brains of its customers. It is built with the several interactions of the customer with the brand. If a brand plans to set or alter its brand positioning, releasing just a TV commercial or a newspaper ad will not be enough.
One thing consistently holds true – every business is unique. Knowing this, Dodwell Solutions will coordinate a workshop with your team to gather requirements, learn about your business and ultimately provide you with the optimal prioritization engine solution based on your needs and levels of experience.
When a new brand is launched into the market it is highly effective to use a single marketing element in all of its campaigns thereby using the 360° marketing approach.
New product launches are a perfect time to employ 360° campaign-based marketing strategies since they divert all of the consumer attention to the new product or service.
Some brands use the 360° approach to revive the positioning of the not-so-well performing product. This is usually done because the company hasn’t focused on the product’s marketing for a long time.
When a brand wants to present a completely new image of itself to the target market, a 360-degree campaign helps them turn over a new leaf in the consumer psyche.
A 360° campaign is focused on capitalizing on every interaction of a brand with the target audience.
Suppose you invest in a really good idea campaign idea with the tagline “give her a holiday of her dreams” but your website is nowhere visible when the customer searches for the same keyword on the internet. Plus you don’t even have a webpage specifically designed for this campaign.
How successful is your marketing campaign in such case?
A 360 marketing campaign will also focus on developing a landing page and investing in SEO for the same. This will not only give you more spotlight but also increase your sales if the landing page leads the customer to the purchase page where the holiday trips are designed specifically for couples.